Upside Down Clients
Upside Down Clients is my foundational strategy for building a solid coaching or consulting business.
It's the opposite of what the marketing gurus teach and I'll show you how it's superior. First, I'll lay out what the marketplace is screaming at you right now and then I'll explain my system. I also have a quick comparison chart and video below.
Think differently and prosper!
It's the opposite of what the marketing gurus teach and I'll show you how it's superior. First, I'll lay out what the marketplace is screaming at you right now and then I'll explain my system. I also have a quick comparison chart and video below.
Think differently and prosper!
Here's the guru way first (follow at your own peril):
You run ads on Facebook to a trip wire or low cost product that results in a sale. This could be a $7 ebook, a physical book, or a low value, highly hyped online course. You then use Infusionsoft or Clickfunnels to upsell a $47 product, and then a $97 product, and then for this time moment only, a $197 product. The goal is to get a buyer or enough buyers, to pay for your Facebook ads.
Then and only then, do you start nurturing those buyers with your higher priced consulting or coaching services. This usually means lots of posts and engagement on social media so that you stay top of mind. Then, you use high pressure emails, deadlines and scarcity to sell your higher priced goods and services.
This actually works for some, but they mostly pay lots of money to Facebook and have to constantly tweak their campaigns. Even high performing Facebook ads lose their mojo after 2 months or 2 weeks or 2 days.
You run ads on Facebook to a trip wire or low cost product that results in a sale. This could be a $7 ebook, a physical book, or a low value, highly hyped online course. You then use Infusionsoft or Clickfunnels to upsell a $47 product, and then a $97 product, and then for this time moment only, a $197 product. The goal is to get a buyer or enough buyers, to pay for your Facebook ads.
Then and only then, do you start nurturing those buyers with your higher priced consulting or coaching services. This usually means lots of posts and engagement on social media so that you stay top of mind. Then, you use high pressure emails, deadlines and scarcity to sell your higher priced goods and services.
This actually works for some, but they mostly pay lots of money to Facebook and have to constantly tweak their campaigns. Even high performing Facebook ads lose their mojo after 2 months or 2 weeks or 2 days.
Here's my Upside Down Clients method:
This was born out of frustration from the guru way and a shift back to the principles that are needed to build a long term, profitable business. Your business is simply an exchange of value for helping other humans solve the problems that most trouble them. Since it's a human thing, it helps to put yourself in their shoes and treat them like you want to be treated. Therefore, a better way emerges that is built on solid principles instead of shifting tactics. Here's the steps:
This was born out of frustration from the guru way and a shift back to the principles that are needed to build a long term, profitable business. Your business is simply an exchange of value for helping other humans solve the problems that most trouble them. Since it's a human thing, it helps to put yourself in their shoes and treat them like you want to be treated. Therefore, a better way emerges that is built on solid principles instead of shifting tactics. Here's the steps:
- Focus your efforts on a niche
- Connect on LinkedIn
- Give value first with short videos
- Invite to an actual conversation
- Invite to a free strategy session
- Present your high ticket offer first
- Reward them for joining your email platform where you can give value and make daily offers without being salesy
Side By Side Comparison
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My Upside Down Ways
No Ad Spend Lead With High Priced Offer Friendly Faster Profits Short Nurturing Process Your Platform Make Daily Offers That Add Value Content Creation Is Original And Multiplied No Ad Budget Needed Builds Goodwill With Customers |
Guru Ways
Requires Ad Spend Lead With Low Priced Offer Salesy Hard To Break Even, Slow Profits Long Nurturing Process Relies On Platform You Don't Control Requires Scarcity, Deadlines And Other Sales Tactics Content Creation Is A Chore So Often Recycled Very Hard To Start With A Low Ad Budget Customers Are Always Being Sold |
Video Overview
Next Step
I highly suggest you start this on your own first. Send 50 - 100 connection requests to your niche market every weekday. In your welcome message, invite them to a conversation. Don't sell. Just ask questions and learn about the struggles and real problems they see. If you can help, invite them to a free strategy session.
When you realize the potential...and want to outsource the heavy lifting...check this out.
When you realize the potential...and want to outsource the heavy lifting...check this out.