Upside Down Method
My Upside Down Method is the foundational strategy and mindset I use to help business consultants achieve financial and time freedom.
It's the opposite of what the marketing gurus teach and I'll show you how it's superior. First, I'll lay out what the marketplace is screaming at you right now and then I'll explain my system. I also have a quick comparison chart and video below.
Think Upside Down and prosper!
It's the opposite of what the marketing gurus teach and I'll show you how it's superior. First, I'll lay out what the marketplace is screaming at you right now and then I'll explain my system. I also have a quick comparison chart and video below.
Think Upside Down and prosper!
Here's the guru method first (follow at your own peril):
You run ads on Facebook to a trip wire or low cost product that results in a sale. This could be a $7 ebook, a physical book, or a low value, highly hyped online course. You then use Infusionsoft or Clickfunnels to upsell a $47 product, and then a $97 product, and then for one time only, a $197 product. The goal is to get a buyer or enough buyers, to pay for your Facebook ads.
Then and only then, do you start nurturing those buyers with your higher priced consulting or coaching services. This usually means lots of posts and engagement on social media so that you stay top of mind. Then, you use high pressure emails, deadlines, and scarcity to sell your higher priced services.
This actually works for some, but they pay lots of money to Facebook and have to constantly tweak their campaigns. Even high performing Facebook ads lose their mojo after 2 months or 2 weeks or 2 days.
You run ads on Facebook to a trip wire or low cost product that results in a sale. This could be a $7 ebook, a physical book, or a low value, highly hyped online course. You then use Infusionsoft or Clickfunnels to upsell a $47 product, and then a $97 product, and then for one time only, a $197 product. The goal is to get a buyer or enough buyers, to pay for your Facebook ads.
Then and only then, do you start nurturing those buyers with your higher priced consulting or coaching services. This usually means lots of posts and engagement on social media so that you stay top of mind. Then, you use high pressure emails, deadlines, and scarcity to sell your higher priced services.
This actually works for some, but they pay lots of money to Facebook and have to constantly tweak their campaigns. Even high performing Facebook ads lose their mojo after 2 months or 2 weeks or 2 days.
Here's my Upside Down Method:
This was born out of frustration from the guru way and a shift back to the principles that are needed to build a long term, profitable business. Your business is simply an exchange of value for helping other humans solve the problems that most trouble them. Since it's a human thing, it helps to put yourself in their shoes and treat them like you want to be treated. Therefore, a better way emerges that is built on solid principles instead of shifting tactics. Here's the first steps:
This was born out of frustration from the guru way and a shift back to the principles that are needed to build a long term, profitable business. Your business is simply an exchange of value for helping other humans solve the problems that most trouble them. Since it's a human thing, it helps to put yourself in their shoes and treat them like you want to be treated. Therefore, a better way emerges that is built on solid principles instead of shifting tactics. Here's the first steps:
- Focus your efforts on ONE niche
- Connect on LinkedIn
- Invite them to an actual conversation
- Give value with short videos
- Invite them to a free strategy session
- Present your high ticket offer first
- Reward them for joining your email platform where you can give value and make daily offers without being salesy
Side By Side Comparison
My Upside Down Method || Guru Method
No Ad Spend || Requires Ad Spend
Lead With High Priced Offer || Lead With Low Priced Offer
Friendly || Salesy
Faster Profits || Hard To Break Even, Slow Profits
Short Nurturing Process || Long Nurturing Process
Your Platform || Relies On Platform You Don't Control
Make Daily Offers That Add Value || Requires Launches And A Constant Sales Message
Content Creation Is Original And Multiplied || Content Creation Is A Chore So Often Recycled
No Ad Budget Needed To Start || Very Hard To Start With A Low Ad Budget
Builds Goodwill With Customers || Customers Are Always Being Sold
No Ad Spend || Requires Ad Spend
Lead With High Priced Offer || Lead With Low Priced Offer
Friendly || Salesy
Faster Profits || Hard To Break Even, Slow Profits
Short Nurturing Process || Long Nurturing Process
Your Platform || Relies On Platform You Don't Control
Make Daily Offers That Add Value || Requires Launches And A Constant Sales Message
Content Creation Is Original And Multiplied || Content Creation Is A Chore So Often Recycled
No Ad Budget Needed To Start || Very Hard To Start With A Low Ad Budget
Builds Goodwill With Customers || Customers Are Always Being Sold
Video Overview
Next Step
Check out Upside Down Your Business. It's 10 weeks working with me to implement the Upside Down Road Map in your business.
Or, if you've already experienced the power of getting clients directly from LinkedIn and you're looking for an outsourced solution...
Check out Reliable Conversations where my team sends out 2,000+ messages per month on your behalf, plus get coaching on creating videos, closing, and next steps.
Or, if you've already experienced the power of getting clients directly from LinkedIn and you're looking for an outsourced solution...
Check out Reliable Conversations where my team sends out 2,000+ messages per month on your behalf, plus get coaching on creating videos, closing, and next steps.