Upside Down Millions
For business owners with revenue over $50,000 per month.
Most businesses that try to expand to their next million dollars go about it the wrong way.
They bolt something on, instead of, take something away.
That’s why I call this process…Upside Down Millions.
It’s just Upside Down from the common thinking and upside down from what growth gurus will tell you.
They bolt something on, instead of, take something away.
That’s why I call this process…Upside Down Millions.
It’s just Upside Down from the common thinking and upside down from what growth gurus will tell you.
Here's How Expansion Usually Goes Wrong
If you’ve had real success in your business, you likely had to pivot and change multiple times before you found your winning formula. When it was all said and done, you ended up with several products or services and got to the million dollar mark or at least close to it.
Now, as you look to expansion, most people miss the mark.
They add something instead of take away.
Maybe it's adding more services or adding more features.
It's almost always adding something and stretching your people and your resources to the breaking point.
So, instead of growth and expansion, you have customer service issues...people issues...competitor issues...MORE issues!
Now, as you look to expansion, most people miss the mark.
They add something instead of take away.
Maybe it's adding more services or adding more features.
It's almost always adding something and stretching your people and your resources to the breaking point.
So, instead of growth and expansion, you have customer service issues...people issues...competitor issues...MORE issues!
So...We Flip That Thinking Upside Down
You see…you found something that works!
You should go ALL IN on that thing and take everything else away.
You should do more of that thing. You should make that thing better. You should improve your offering. You should expand what you’re spending on advertising so that more people know about you.
If you sold 2 to every 10 people you talked to….
You can sell 200,000 to every 1,000,000 you get in front of. And, so on.
And the weirdest thing is that it probably means you need to focus your efforts on a very small number of levers and dump everything else.
So, you do less, in order to do more.
You see…it’s Upside Down.
It's a very simple idea...but very powerful, if you apply it correctly.
You should go ALL IN on that thing and take everything else away.
You should do more of that thing. You should make that thing better. You should improve your offering. You should expand what you’re spending on advertising so that more people know about you.
If you sold 2 to every 10 people you talked to….
You can sell 200,000 to every 1,000,000 you get in front of. And, so on.
And the weirdest thing is that it probably means you need to focus your efforts on a very small number of levers and dump everything else.
So, you do less, in order to do more.
You see…it’s Upside Down.
It's a very simple idea...but very powerful, if you apply it correctly.
Want Help To Get Your Upside Down Millions?
Here’s the big problem. I can tell you what to look for, but it’s rarely an easy choice on what to ditch and what to go ALL IN with.
As the business owner or CEO, you’re probably too close to see it clearly.
And your employees all have a real bias that forces them to want to make you happy, instead of rocking the boat…even when that would be best.
That’s why I created a monthly program called Upside Down Millions.
It starts with a 3 month commitment.
It’s unlike most coaching you've heard about for this level of expansion...getting your next million!
It’s 1-on-1 coaching with me.
It’s not because I’m a CPA and understand your financials AND also have been helping business owners with marketing for over 20 years.
Well…maybe it is some weird left brain, right brain combo that let’s me see all the levers clearly.
Regardless, I know what to look for.
I come to your office and we dig in for the day EVERY month.
These are deep dives and involve a quest for truth and not surface fluff.
We also get on a call twice a month so we can hash out your Upside Down expansion plan and make sure all the pieces go to work in the right order.
Strategy, offering, sales process, people, teams, technology, ad platforms...anything and everything is fair game.
And, it’s expensive.
But, not $100,000 expensive…or even half of that or even close.
It's $7,500 per month and includes all my travel costs.
And, because it takes up so much of my time...it's very limited. I only have 2 spots available.
As the business owner or CEO, you’re probably too close to see it clearly.
And your employees all have a real bias that forces them to want to make you happy, instead of rocking the boat…even when that would be best.
That’s why I created a monthly program called Upside Down Millions.
It starts with a 3 month commitment.
It’s unlike most coaching you've heard about for this level of expansion...getting your next million!
It’s 1-on-1 coaching with me.
It’s not because I’m a CPA and understand your financials AND also have been helping business owners with marketing for over 20 years.
Well…maybe it is some weird left brain, right brain combo that let’s me see all the levers clearly.
Regardless, I know what to look for.
I come to your office and we dig in for the day EVERY month.
These are deep dives and involve a quest for truth and not surface fluff.
We also get on a call twice a month so we can hash out your Upside Down expansion plan and make sure all the pieces go to work in the right order.
Strategy, offering, sales process, people, teams, technology, ad platforms...anything and everything is fair game.
And, it’s expensive.
But, not $100,000 expensive…or even half of that or even close.
It's $7,500 per month and includes all my travel costs.
And, because it takes up so much of my time...it's very limited. I only have 2 spots available.
What Clients Are Saying
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"After beginning to work with Josh 4 months ago, I have a 4x return on my investment. Last month, I closed 3 new clients. I have struggled with social media marketing because it sometimes lands as inauthentic and manipulative. That is not my style. I found Josh's approach to be authentic, service oriented, and naturally created good conversations with potential clients in my ideal market. I highly recommend working with Josh! I've tried multiple approaches to find new clients since starting my business 2 years ago. This has been, by far, the most successful!" Kerry Walls, CoachingCollaborativePNW.com |
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"Josh and I connected on LinkedIn, moved to a marketing day where he came and developed an understanding our my business, and then we worked together for several months to develop our website, online presence, and marketing. Josh has a keen eye and ear for marketing, he was quick to pick up on our weaknesses and to develop solutions. He is very savvy with online marketing strategies and tools. He has been great to work with and I would recommend you give him an opportunity to help you." Russ Lam, CPAauditors.com |
Next Steps
1) Fill out this short application.
2) If I think I can serve you, we’ll schedule a call where you can ask all your questions.
3) If it’s a good fit for both of us, we’ll move forward and schedule the 1st Discovery Day at your location.
2) If I think I can serve you, we’ll schedule a call where you can ask all your questions.
3) If it’s a good fit for both of us, we’ll move forward and schedule the 1st Discovery Day at your location.