 Do you have a monthly revenue goal that’s pulling you to achieve more?
If not…you need an actual number written down. Do it now. Just wanting more revenue…more clients…won’t work. That will lead to overwhelm…poor customer experiences…a painful loop for you. A number written down changes that…as simple as it is. It pulls you forward to a new story. It forces you to work backward to see what it will take to achieve it. How many sales? What price points? What infrastructure do you need? How many employees to manage that? What pieces to outsource? How can you do it without working more hours? Many other questions will surface…and so will the answers. Are you sure you want that number that you wrote down? Now’s the time to decide…before you start creating. If so…work backward (or upside down) to see what it will take. The picture is getting a little clearer now. It’s possible. It’s pulling you already.  I just finished reading “Think And Grow Rich” by Napoleon Hill.
Originally published in 1937…I was amazed at how relevant this book is to achieving success today. And, while I don’t agree with everything he says…you will greatly benefit from 95% of it. Anyway…it reminded me of this client that didn’t believe in what I was doing. He was my first client and yet he didn’t believe in my methods or my advice. He was all about making money… He didn’t care what industry… He didn’t care what service… He didn’t care what his gifts were… He just wanted to make more money! And because of this attitude…this belief system…he struggled. Even though he became a client over 20 years ago…he still signs back up every couple of years. But, now I’m on to him…and I fired him for good! You may have guessed that this first client was ME. You have to be your first client. You have to believe what you’re selling first…before you can offer it to anyone else. More importantly, you have to believe that you are bringing more value to your clients than what you receive. If you’ve been struggling and approaching things from a purpose of “making money”, it’s time to flip your formula. Fire that 1st doubting client today! Then…starting working with the one that believes. One of the things the book recommends to improve your belief is a Mastermind group. That was great confirmation for me as I fired up my Inner Circle just before picking up the book. A group can help you see that non-believing client and make it easier to wipe them out.  When you get super focused on a goal…strange things start to happen.
You are actually bringing something from IDEA to REALITY. Creating SOMETHING where there was NOTHING. And when you get into this flow…your subconscious mind is working hard to help you out. It’s much more powerful than we think and sometimes it does all the heavy lifting for you. Such was the case on Saturday morning. I woke up at 5:30 am on a Saturday. Argh! This is the day I can sleep in…at least till the first kid wakes me up. But on Saturday…there was no going back to sleep. My brain had solved something that I’ve failed at several times before. I solved the problem of a lower-end service…while my pricing for my high-end services continues to rise. It’s been a real dilemma…because as my time gets more limited and prices go up…more people that I know I can help…get left behind. Anyway…I solved it. At least for me…it solved all the problems that I had with the previous tries. And, in just a few days, I filled 2 of the 12 available spots…which is total confirmation that this thing is a better REALITY. (I have hope that it will fill up...but even if it doesn't...I know I'm going to be able to help these 2 take their next steps. That's a big success for me.) The point of this story is not to pitch you anything. There's no link. It's an invite only thing. The point is for you to get laser-focused on a goal. A goal that is worthy of accomplishing. A goal that GIVES more than it RECEIVES. When you do…don’t be surprised when you get a wake-up call in the dark. |
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