 If you’re running a little late this year on getting something for your spouse or significant other…good news!
It’s not too late. And, after you’re all set…you can grab this t-shirt for yourself. (with 7 kids…this one speaks to me) So, here’s the fix. Head over to MassageEnvy.com and grab them an annual subscription. If they don’t have one near you, see if your local spa has a subscription service. It costs less than you think and you’ll also get to check out the inner workings of an industry disrupter. They’ve used a subscription model to take something usually seen as a once a year luxury and told a different story. A story about the benefits of stress relief and regularly taking care of your body. It’s working because they are the largest chain of franchised massage spas in the United States. (can we say niche leader!) Yeah, you should definitely grab one for yourself too…for research! I did this for my wife and I and it’s a winning move. As a business owner, you carry the weight of everything on your shoulders. And your spouse carries it too because you’re in this together. For more business and life guidance, get in on my Inner Circle.  We’re a month into 2018 and it’s time to consider a few things.
People are already trying to get out of gym memberships and have forgotten their resolutions for the new year. But you and I are different…we want to see our businesses expand in 2018. Real measurable growth! What would it mean for you and your family if your business doubled this year? It would be huge for me, as I’m sure it would be for you. And that’s exactly why I’m working this year to build niche leaders. You see, the leaders in any niche enjoy many benefits. They get an unfairly large number of leads. They get an unfairly large number of referrals. They get an unfairly large number of sales. In any industry, the #2 player is usually not close behind. They are fighting for table scraps with everyone else. And, what I’ve learned, is that it’s not that hard to be the niche leader if you know what to do. I’ll even give you the 30,000 foot summary. 1) Carve out a niche. (Probably some area of your business that is the most profitable and you enjoy the most.) 2) Make up your mind to go narrow and deep in that niche. It’s not hard, but almost no one does it. The “make up your mind” part is the hardest thing you’ll have to overcome. |
Archives
July 2018
Categories
All
|
RSS Feed